RELEASE  NOTES :

EAST OAK REBRANDS FOR 2024 WITH A FUTURE-FORWARD VISION

East Oak is a creative unit that develops products, delivers services and curates experiences. Today, we’re excited to announce our first rebrand since 2018.

Logo

  • As we continue on our journey of reduction, we sought to further simplify our brand monogram. This streamlined layered lettering is an allusion to couture luxury fashion labels. The new East Oak logo is should be reminiscent of a copyright symbol, because nothing that we do can be replicated.

Website

  • Our home online, eastoak.co has been completely redesigned to best reflect the work that we’re doing today. With a clarified vision and purpose, our website now encompasses all of our archived creative ventures along with the flagship ventures that will propel us into the future.

Good Ass Food

  • Released in the Fall of 2020, Good Ass Food is the cookbook that shares our perspective on food through rap lyrics and hot takes. Good Ass Food is an immersive escape into flavor and technique and our world has expanded with a free mini-cookbook, Good Tweeats, and our upcoming online series, What’s For Dinner. You can buy the second edition hardcover or digital version of Good Ass Food now.

Dîner Privé

  • Later this month, we invite you to join us at the first in a series of private dinners. Dîner Privé is curated for tastemakers, thought leaders and creatives and it will fuse networking and deep conversation with delicious dishes of equal depth. Beginning today you can reserve your seat for this one of a kind dining experience, hosted at a private location. Capacity is limited.

Who In The Hell???

  • Ahead of the holidays, we wanted to share a project that will help to inspire fun, entertaining moments with your friends and family. Who in the Hell??? is a modernized version of a classic guessing game.

UNTITLED, A Situational Comedy

  • For the past year, East Oak has been in private pre-production for one of our massive efforts yet.[UNTITLED] is a situational comedy series that hilariously highlights a place that will be familiar to many, from a perspective that has never before been seen on television. We’re still being tight-lipped, but for now, you can get a preview of the concept thus far and our approach to character creation.

Archive Ventures

Our Brand Story

East Oak carries on the legacy of family, entrepreneurship and cultural preservation first instilled in us through our ancestors both alive and in spirit. East Oak Street, in the suburbs of Philadelphia fostered an atmosphere for our dreams to take root and flourish. From corner to corner, East Oak Street echoes with the stories of resilience and success.

East Oak was born from the idea that creativity is limitless. We believe that as individuals, you can excel at anything you set your mind to; but as a collective, we can redesign the fabric of our society. We've been asked whether East Oak is an agency, a brand, or an atelier, and the answer is yes - we are all of the above. Through our services, events, and products, East Oak brings dreams to life and assists independent brands, artists, and influencers in engineering ideas.

We invite you to explore our world, where we seamlessly blend the realms of innovation and aesthetic design. Our mission is simple: to elevate our culture. Through authentic collaborations and by leveraging the power of our network of tastemakers, we create a delectable fusion of art and entertainment. Join us on a journey where imagination meets influence as we tell our story in ways that leave a lasting impression on the senses and the soul.

Jamir Milligan

Founder + Creative Director, East Oak